This inspiration taken from the local signs and architectural ques bring it closer to Gotham. Ulanovsky’s intention was to rescue the beauty of urban typography from the first half of the 20th century.
He took inspiration from the architecture, the old posters, the luminous signs and the canopies of the neighborhood named after him in Buenos Aires. Montserrat was created by the designer Julieta Ulanovsky. In recent years, Proxima Nova has become of the most popular web sources. It is a balanced and versatile source – the complete family includes 48 sources, eight pesos in three widths with their italics – the result of extensive work dating back to 1994. According to the author, this source “closes the gap between fonts such as Futura and Akzidenz Grotesk.” The result is a hybrid that combines modern proportions with a geometric appearance. Proxima Novaĭesigned by Mark Simonson, Proxima Nova is perhaps one of the fonts that best presents itself as an alternative to the Gotham family. Since we live in a world that loves variety, here are 10 alternative typefaces to the Gotham. However, in the typographic universe, there are hundreds and hundreds of typefaces to choose from. Even more, since it became the official typography of the campaign that led Obama to become president. Its versatility and, undoubtedly, its good design makes it useable in many spaces.
Gotham has become one of the most ubiquitous typographies of the 21st century.
